Better Market Research Through Behavioral Economics

Building on learnings from the behavioral sciences, we developed an innovative suite of tools to better capture true drivers of decision-making. Combined with our expert partnership, these tools can reveal unique insights to inform your most critical business decisions.

iMR’s Proprietary Solutions

Research Backed by Science

Traditional market research methods are faced with inherent biases including scale bias, cultural bias, primacy/recency, and do not reveal what respondents are truly thinking or feeling.

Using behavioral economics as a framework, we spent years testing our ideas to develop our proprietary, validated, and cutting-edge market research approaches to overcome these limitations.

Our best practices are directly informed by academic literature as well as our own “research on research” conducted in partnership with our clients.

Examples of our learnings include: