Demand & Forecasting


Predict future trends based on new product introductions, product changes and messaging campaigns with simulation-based forecasting. The iF™ forecasting suite includes a foundational forecast solution, a modular, and a quick-turn approach all with industry-leading adjustment techniques.

Unique Advantages

What Questions Can iFTM Help You Answer?

New Product

What market share will a new product generate?

Market Events

How will market events impact demand?


How will alternative strategies impact demand?

Product Label

How do changes in a product label impact demand?