Define your market with maximum actionability using our multi-dimensional approach to segmentation. We apply our attitudinal and behavioral-based frameworks and integrate all available data sources.

Unique Advantages

What Questions Can iPTM Help You Answer?

  • Who are the target customers?
  • How to cater products and communications for different types of customers?
  • How to drive greater brand loyalty?
  • Who are the most profitable customers?
  • How do customers make purchase decisions?