Heuristics & Biases

iSearch HeuristicsTM

Understand your customers’ decision-making process by knowing the information they need and how they combine the information until they feel comfortable making their final purchase decision

Unique Advantages

What Questions Can iSearch HeuristicsTM Help You Answer?

  • What are the key heuristics customers use to make a purchase decision?
  • What heuristics most likely lead to the purchase of my product over the competitor’s product?
  • What could I do during the purchase process to protect my brand position?
  • What are the biases that present barriers to the purchase of my product?