Positioning & Drivers


Understand how a brand compares to competitors through best-in-class brand positioning and drivers of decision-making. This multi-dimensional approach can also simulate brand potential based on strategy shifts.

Unique Advantages

What Questions Can iABCTM Help You Answer?

Product Position

How to position a product for success?

Brand Differentiation

How to best differentiate a brand to stand out?

Buying Decisions

What features are impacting buying decisions?

Customer Satisfaction

What are the key factors impacting customer satisfaction?