Implicit Association Test


Reveal how decision-makers truly feel about a brand, uncover brand bias, and identify the implicit attitudes that may be holding the brand back. Uncover insights into hidden drivers of preference that customers themselves may not even be aware of.

Unique Advantages

What Questions Can iSightTM Help You Answer?

  • How do consumers truly feel about the brand?
  • What negative associations may be detrimental to the brand?
  • What brand attributes can really propel it forward?
  • What are the hidden beliefs that are preventing your brand from growing?