Predict future trends based on new product introductions, product modifications, and messaging campaigns with simulation-based forecasting. The iF™ forecasting suite includes a foundational patient case-based forecasting solution, a modular and quick-turn approach, analog-based forecasts, and conjoint and fixed profile models. All with industry-leading and science-based adjustment techniques.
What market share will a new product generate?
How will market events impact demand?
How will alternative strategies impact demand?
How do changes in a product label impact demand?