iF - iMarketResearch

Demand & Forecasting

iFTM

Predict future trends based on new product introductions, product changes and messaging campaigns with simulation-based forecasting. The iF™ forecasting suite includes a foundational forecast solution, a modular, and a quick-turn approach all with industry-leading adjustment techniques.

Unique Advantages

Groundbreaking approach adjusting for validated decision-making biases learned from behavioral economics theory to yield greater precision than traditional method
Integrates survey and available secondary data to model true behavior
Accuracy at all stages of the product lifecycle
Rapid-turn, light option available for more time-sensitive initiatives
Comes with built-in analytics to justify the forecast

What Questions Can iFTM Help You Answer?

New Product

What market share will a new product generate?

Market Events

How will market events impact demand?

Strategy

How will alternative strategies impact demand?

Product Label

How do changes in a product label impact demand?