Understand your customers’ decision-making process by knowing the information they need and how they combine the information until they feel comfortable making their final purchase decision
Unique Advantages
Measures impact of both unique and well-known theoretical decision-making heuristics
Allows for more actionable segmentation tied to distinctive heuristics used by different customer segments
Provides a roadmap for how consumers make decisions in the real world
What Questions Can iSearch HeuristicsTM Help You Answer?
What are the key heuristics customers use to make a purchase decision?
What heuristics most likely lead to the purchase of my product over the competitor’s product?
What could I do during the purchase process to protect my brand position?
What are the biases that present barriers to the purchase of my product?
