Keep tabs on what really matters to the brand with a reimagined, laser-focused approach to tracking with added agility to monitor emerging issues as they arise.
Unique Advantages
Addresses the shortcomings of classic trackers to provide an ongoing stream of insights that are strategic, intuitive and actionable
Unique approach that integrates attitudes, beliefs, behavior, promotion responsiveness, and real market data using experimentation and exploration
Offers longer term value and flexibility with the ability to “stack” and mine data to address new questions from internal stakeholders
More robust insights than traditional trackers, diminishing the need for other ad hoc projects on positioning, messaging, segmentation, etc.
What Questions Can iATUTM Help You Answer?
How is brand reputation changing over time?
Is the marketing campaign successful?
How is the brand benchmarking against the competition?
