iPosition - iMarketResearch

Positioning & Drivers

iPositionTM

Understand how a brand compares to competitors in the customers’ mind. This multi-dimensional approach can also simulate brand potential based on explorations of future strategy shifts.

Unique Advantages

All insights are derived from revealed preferences and true market choices
Innovative modeling that includes perceptual maps of your brand and competition
Broad applicability to understanding brand positioning, messaging, and key drivers and barriers to your strategy
Ability to simulate alternative strategies and measure potential impact rather than go through a long and expensive trial-and-error process
Measures actual behavior rather than stated opinions

What Questions Can iPositionTM Help You Answer?

Product Position

How to position a product for success?

Brand Differentiation

How to best differentiate a brand to stand out?

Buying Decisions

What features are impacting buying decisions?

Customer Satisfaction

What are the key factors impacting customer satisfaction?