Define your market with maximum actionability using our multi-dimensional approach to segmentation. We apply our attitudinal and behavioral-based frameworks and integrate all available data sources.
Unique Advantages
Next-gen integrated segmentation approach delivering a solution that is stable and commercially actionable
360º insights synthesizing full attitudinal, demographic, and driver/barrier profiling revealing prioritized segments and shaping effective communication strategies
The segmentation models incorporates implicit attitudes and unconscious decision heuristics providing a more accurate representation of the marketplace
Ability to assign individual targets to their appropriate segments for direct marketing initiatives
What Questions Can iPTM Help You Answer?
Who are the target customers?
How to cater products and communications for different types of customers?
