iABC - iMarketResearch

Positioning & Drivers

iABCTM

Understand how a brand compares to competitors through best-in-class brand positioning and drivers of decision-making. This multi-dimensional approach can also simulate brand potential based on strategy shifts.

Unique Advantages

All insights are derived from revealed preferences and true market choices
Innovative modeling that includes perceptual maps for your brand and competition
Broad applicability to understanding brand positioning, messaging, and key drivers and barriers to your strategy
Ability to simulate alternative strategies and measure potential impact
Measures actual behavior rather than stated opinions, which can be inaccurate

What Questions Can iABCTM Help You Answer?

Product Position

How to position a product for success?

Brand Differentiation

How to best differentiate a brand to stand out?

Buying Decisions

What features are impacting buying decisions?

Customer Satisfaction

What are the key factors impacting customer satisfaction?