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Understanding how and why customers make decisions in order to predict or change future behavior
We are experts at integrating real-world behavior into our research to enhance the accuracy and actionability
Exercises designed to mirror natural behavior and tap into both the conscious and unconscious mind
Providing insights into real-world thought processes of physicians and patients
At iMR, we seek to uncover the unconscious processes that lead to true decision making
Since our founding in 2014, the work of iMR has spanned...
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Extensive knowledge in all major therapeutic categories including oncology and rare diseases
Research methods based on advances in modern decision-making sciences
Innovative tools to overcome pitfalls of traditional market research
