What Should We Expect?

Market demand and forecasting

Business Issues Research Types
  • Quick “buy or make” decisions
  • Product concept tests – Shaping market offerings and picking winners
  • Models for forecasting share and volume
  • Market simulations – Testing “what-if” scenarios
  • New Product Concept Assessment
    • Quick turnaround product concept test
    • Product concept test and optimization
  • Demand Forecasting
    • Quick turnaround demand forecast
    • New product or indication forecasting
    • Mixed models: physician, patient and payers integrated forecasts
    • Predictive markets forecasting
    • Market simulators