What Should We Do?

Market structure analysis and positioning

Business Issues Research Types
  • Usage of our product – Patient level wins and losses
  • Patient journey – Connecting with customers
  • Physician and patient segmentation – Discovering opportunities and delivering value
  • Brand equity analysis
  • Drivers of treatment preference
  • Messaging to communicate value
  • Market Landscape
    • Patient journey
    • Patient chart audit
    • Brand positioning/equity analysis
  • Market and Prescribing Drivers
    • Clinical program guidance
    • Patient- and product-based drivers of prescribing
    • Information search / decision-making process analysis
  • Customer Segmentation
    • Integrated attitudes and behavior segmentation
  • Advertising, Messaging and Promotion
    • Message analysis and optimization
    • Journal advertisement test