- Usage of our product – Patient level wins and losses
- Patient journey – Connecting with customers
- Physician and patient segmentation – Discovering opportunities and delivering value
- Brand equity analysis
- Drivers of treatment preference
- Messaging to communicate value
|
- Market Landscape
- Patient journey
- Patient chart audit
- Brand positioning/equity analysis
- Market and Prescribing Drivers
- Clinical program guidance
- Patient- and product-based drivers of prescribing
- Information search / decision-making process analysis
- Customer Segmentation
- Integrated attitudes and behavior segmentation
- Advertising, Messaging and Promotion
- Message analysis and optimization
- Journal advertisement test
|
