Trade-off/Choice Analysis
- Discrete choice analysis/Choice-based conjoint
- Adaptive conjoint
- Classical OLS conjoint
- Self-explicated conjoint
Forecasting
- Discrete choice analysis forecasts (with or without simulation of patient types)
- Allocation based forecasts
- Forecasting simulators
- Modeling diffusion of innovation
- Timing of adoption
- Assessment of over-exuberance
- Classification of MDs into adoption categories
Market and Prescribing Drivers
- Best-Worst Scaling/Max Difference Conjoint
- Adaptive Best-Worst Scaling/Max Difference Conjoint
- Choice-based drivers of prescribing
- Preference simulators
- TURF analysis
- Simultaneous modeling of the impact of product attributes and patient types on treatment decisions
- iSearch Discovery ToolTM– tool for understanding the process, outcomes, and causes of health care decisions
Brand Positioning and Re-positioning
- Drivers of preference analysis
- Measurements of brand perceptions and loyalty
- Brand metaphors
- Perceptual mapping
Segmentation of Prescribers
- Latent class analysis
- Cluster and factor analysis
- Integration of primary and secondary data
Patient Chart Audit
- Choice-based analysis of prescribing drivers
- Latent class analysis of patient types
Message Assessment
- Simulation of journal ads in natural environment
- Best-Worst Scaling of promotion message
- TURF analysis
- Conjoint based promotion message optimization
- Message optimization simulator
Survey Design
- Multitude of pre-designed complex survey questions
- Quality control built into survey process (e.g., traps, checks, etc.)