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iMarketResearch
Better Market Research with Behavioral Economics
Capabilities
How Are We Doing?
What Should We Do?
What Should We Expect?
How Could We Improve?
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Capabilities
How Are We Doing?
What Should We Do?
What Should We Expect?
How Could We Improve?
Toolbox
Overview
Blog/Sharing
Careers
Contact
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How Could We Improve?
How Could We Improve?
Maximizing the value of our brand
Research Types
Product
Key drivers of prescribing and performance assessment
Patient-level competitive analysis
Positioning
Assessment of value proposition against key competitors
Measurement of underlying drivers of preference and unexplored “points-of-difference”
Performance
Message effectiveness research
Promotion effectiveness analyses
Competition
Review of positioning fit and impact
Analysis of competitive messages
Assessment of key drivers, strengths and weaknesses