How Could We Improve?

Maximizing the value of our brand

Research Types
  • Product
    • Key drivers of prescribing and performance assessment
    • Patient-level competitive analysis
  • Positioning
    • Assessment of value proposition against key competitors
    • Measurement of underlying drivers of preference and unexplored “points-of-difference”
  • Performance
    • Message effectiveness research
    • Promotion effectiveness analyses
  • Competition
    • Review of positioning fit and impact
    • Analysis of competitive messages
    • Assessment of key drivers, strengths and weaknesses