How Are We Doing?

Measuring the impact of our marketing

Business Issues Research Types
  • Consulting about the framework for an integrated view of performance
  • Tracking attitudes-trial-usage (ATU)
  • Promotion effectiveness analyses
  • Attitude-Trial-Usage (ATU) / Tracking
    • Market pulsing
    • Launch / event tracking
    • Early adopter profiling
  • Promotion Effectiveness and ROI Analysis
    • Promotion response and ROI modeling
    • Promotion mix optimization
    • DTC effectiveness analysis
    • Primary and secondary data integration