- Consulting about the framework for an integrated view of performance
- Tracking attitudes-trial-usage (ATU)
- Promotion effectiveness analyses
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- Attitude-Trial-Usage (ATU) / Tracking
- Market pulsing
- Launch / event tracking
- Early adopter profiling
- Promotion Effectiveness and ROI Analysis
- Promotion response and ROI modeling
- Promotion mix optimization
- DTC effectiveness analysis
- Primary and secondary data integration
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