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    • How Are We Doing?
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Monthly Archives: January 2017

Emotional Framing: Cash vs Credit Card Payment – Gain vs Loss

Emotional Framing: Cash vs Credit Card Payment – Gain vs Loss Behavioral economists have argued for a long time that “costs are not necessarily considered losses” (Richard Thaler, 1980). For example, if somebody is told that they are paying a discount compared to the regular price, they will feel that they are gaining in that…

January 16, 2017Behavioral EconomicsBy Milos Graonic
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